How Taylor Swift Built Her Brand

ANALYSIS | TAKEAWAYS

Source: Forbes

“She wears short skirts, I wear T-shirts..”

Its difficult to stop yourself from singing these words (or at least humming the tune) as soon you read them, right? Such is the power associated with Taylor Swift’s lyrics.

Swift has been in the music industry for about 15 years. Starting at the tender age of 15, she was the youngest…