Marvel Studios. I’m sure you’re already thinking about the Avengers. As you should. Even if you’re not into Marvel, or superhero movies in general (yes, many still believe that these movies are only meant for children), you can’t argue with how ingrained it has become in modern culture. Marvel Studios…

ANALYSIS | TAKEAWAYS “She wears short skirts, I wear T-shirts..” Its difficult to stop yourself from singing these words (or at least humming the tune) as soon you read them, right? Such is the power associated with Taylor Swift’s lyrics. Swift has been in the music industry for about 15…

CASAMIGOS: A NEAT STORY OF AUTHENTIC MARKETING How does an iconic Hollywood actor end up launching one of fastest growing super premium tequila brands in the world? Well, the answer is, he doesn’t. Unless, of course, he’s George Clooney. Casamigos, the company founded by Clooney and two of his friends…

WHO ARE INFLUENCERS? Influencers. You have probably seen them, heard them and odds are, even been influenced by them. But have you understood what, or who they really are? For instance, let me ask a deceptively simple question. Can anyone with a large social media following be classified as an…

HOW MUSICAL.LY-TURNED-TIKTOK BECAME WHAT INSTAGRAM WAS IN 2015 TikTok is doing well these days. Like really well. 800 million monthly active users. Presence across 150 markets in 75 languages. The fourth most-downloaded non-gaming app (ahead of Instagram) in 2018. How did this happen? Well, for starters, it has stuck to the original appeal of social media — the ability to go viral…